Aiming to improve the understanding of Chinese culture worldwide, SinoVision English Channel is an UHF television station under WMBC 63.3, carried on the Time Warner Cable in New York Metro area. The experienced and dedicated staff is devoted to providing a foundation to illustrate Chinese and American culture collaboration in a global context. It has broad appeals across a variety of different demographics while holding a special appeal to people who are interested in the Chinese culture and lifestyle. The channel is headquartered in midtown Manhattan, New York.