Background
SinoVision was launched in 1990 as a Chinese language television program provider serving the Chinese community with locally produced news, and a variety of entertainment programs in Mandarin.
Market Coverage
· Five Boroughs of New York City
· New Jersey, Connecticut, and sections of Pennsylvania
· Long Island, including Nassau County and part of Suffolk County
· Upstate New York including Westchester
Carriers
· UHF/Cable WMBC-TV 63
· NYC TV 73 (A service of NYC Department of Information, Technology & Telecommunications)
Airtime
Prime time on WMBC-TV63:
Mon. to Sun. (11pm – 12am)
Prime time on NYC TV 73:
Mon. to Sat. (7:30pm – 11pm)
Sun. (8pm – 11pm)
Target Audience
Over half a million and still growing Chinese population in the greater New York area
Programming Philosophy
SinoVision is committed to providing:
· Locally produced high quality television news in real time
· Entertainment programs in Mandarin