Background
SinoVision was launched in 1990 as a Chinese language television program provider serving the Chinese community with locally produced news, and a variety of entertainment programs in Mandarin.
Market Coverage
· Five Boroughs of New York City
· New Jersey, Connecticut, and sections of Pennsylvania
· Long Island, including Nassau County and part of Suffolk County
· Upstate New York including Westchester
Three Carriers
· UHF/Cable WMBC-TV 63
· NYC TV 73
(A service of NYC Department of Information, Technology & Telecommunications)
· New! Long Island Cablevision Channel 18
Airtime
| Prime time on WMBC-TV63: | Mon. to Sun. (11pm – 12am) |
| Prime time on NYC TV 73: | Mon. to Sat. (7:30pm – 8pm) Mon. to Sun. (8pm – 11pm, except Fri.) Fri. (10pm – 11pm) |
| Prime time on Long Island Cablevision Channel 18: | Mon. to Sun. (10pm – 11pm, except Wed.) Wed. (11pm – 12 am) |
Target Audience
Over half a million and still growing Chinese population in the greater New York area
Programming Philosophy
SinoVision is committed to providing:
· Locally produced high quality television news in real time
· Entertainment programs in Mandarin